The Social Employee

How Great Companies Make Social Media Work
Burgess, Cheryl (Paperback - 2014)
The Social Employee
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Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing , and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review " The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules
Authors: Burgess, Cheryl
Title: The social employee
how great companies make social media work
Publisher: New York :, McGraw-Hill Education,, [2014]
Characteristics: xvi, 267 pages : illustrations ; 23 cm
Contents: The new normal : even change is changing
The Bue focus marketing social employee moĢˆbius model
Brands under pressure
The social employee : lines blur between brands, employees, and customers
IBM : making connections one employee at a time
How Adobe manages social using guardrails
How Dell learned to smac-u into social success
How Cisco, a leading networking company, built a powerful employee network
How the Southwest way creates competitive advantage
AT & T : B2B social networking at its best
How acxiom & domo are leading the charge
How social executives drive brand value
Finding education in the social university
Building communities of shared interest
How content marketing empowers social employees
The blue focus marketing ten commandments of brand soul
Additional Contributors: Burgess, Mark 1949-
ISBN: 0071816410
Branch Call Number: HF5415.1265 .B867 2014
Statement of Responsibility: Cheryl Burgess and Mark Burgess
Bibliography: Includes bibliographical references and index
Subject Headings: Business networks Social media Economic aspects Branding (Marketing) Internet marketing
Topical Term: Business networks
Social media
Branding (Marketing)
Internet marketing
LCCN: 2013008757
MARC Display»


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