The Facebook Guide to Small Business Marketing

Ray, Ramon (Paperback - 2013)
The Facebook Guide to Small Business Marketing
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The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook's many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook's staff Guides you through creating a profile for your business, taking advantage of Facebook's unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can't go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.
Authors: Ray, Ramon
Title: The Facebook guide to small business marketing
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013
Characteristics: xxiv, 260 p. : col. ill. ; 23 cm
Notes: Includes index
Web resources: p. 237-241
"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover
Contents: Learning Facebook basics
Designing a business page
Drawing more people to your page
Making money on Facebook
Creating Facebook events
Using Facebook to generate local store foot traffic
Catching media attention using Facebook
Leveraging Facebook as a platform
Creating and using Facebook apps
Learning lessons from real businesses
Uniform Title: Small business marketing
ISBN: 0470875208
Branch Call Number: HF5415.1265 .R39 2013x
Statement of Responsibility: by Ramon Ray
Subject Headings: Small business marketing Internet advertising Internet marketing Facebook (Electronic resource)
Topical Term: Small business marketing
Internet advertising
Internet marketing
LCCN: 2010941209
MARC Display»


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