The Facebook Guide to Small Business Marketing
Web resources: p. 237-241
"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P.  of cover
Designing a business page
Drawing more people to your page
Making money on Facebook
Creating Facebook events
Using Facebook to generate local store foot traffic
Catching media attention using Facebook
Leveraging Facebook as a platform
Creating and using Facebook apps
Learning lessons from real businesses
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