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The Business of Being Social

A Practical Guide to Harnessing the Power of Facebook, Twitter, LinkedIn and YouTube for All Businesses
Carvill, Michelle (Paperback - 2013 )
The Business of Being Social


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Expert guidance on building a winning social media strategy for your business. Do you know how your company's Facebook page actually benefits the business? Are you getting the most out of Twitter, YouTube and Linkedln?: What about the emerging social media channels? Social media exploded into our lives several years ago, but most business still use traditional marketing methods and are confused about how to harness the benefits of the new channels. From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Learn How To: Create a viable social media strategy, Create, build and grow communities on social media platforms, Track and monitor conversations about your own brand, product or service name, as well as your competitors', Understand your audience and what content they want, Integrate your social media activity into your marketing and communications strategy Book jacket.
Authors: Carvill, Michelle, 1969-
Title: The business of being social
a practical guide to harnessing the power of Facebook, Twitter, LinkedIn and YouTube for all businesses
Publisher: Richmond :, Crimson,, 2013
Characteristics: vii, 213 pages :,illustrations (black and white) ;,24 cm
Notes: Formerly CIP. Uk
Additional Contributors: Taylor, David
ISBN: 1780591705
9781780591704
Branch Call Number: HF5415.1265 .C37 2013x
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