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The Tipping Point

How Little Things Can Make A Big Difference

Average Rating: 4 stars out of 5.
The Tipping Point
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Publisher: Boston : Back Bay Books, 2002
Edition: 1st Back Bay pbk. ed
ISBN: 0316346624
Branch Call Number: HM1033 .G53 2002
HM1033 .G53 2002
HM1033 .G53 2002
302 G543t
302 G543t
302 G543t
Characteristics: xii, 301 p. : ill. ; 21 cm


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Feb 02, 2015

This book is loaded with pseudo-scientific drivel. Save your time and brain cells; find other books on this topic like "Contagious Why Thing Catch On" or "Made To Stick".

Apr 30, 2014
  • Da_Brain rated this: 1.5 stars out of 5.

I agree with the comment below, "Interesting theory, but a bit repetitive in the telling". Some parts dragged on. Freakonomics by Steven D. Levitt was a much better read.

Jan 23, 2014
  • LMichelleOdom rated this: 5 stars out of 5.

Very useful in drawing our attention to the ways in which ideas catch on and take flight.

Sep 15, 2013
  • myhandyman rated this: 0.5 stars out of 5.

Boring like a woody allen movie

Aug 08, 2013
  • ser_library rated this: 4.5 stars out of 5.

once read, the premise is seen every day

May 16, 2013
  • JCLKimG rated this: 4.5 stars out of 5.

Great read for community leaders and business professionals. If you liked this, check out Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath and Contagious: Why Things Catch On by Jonah Berger.

Feb 05, 2013
  • jgwening rated this: 3.5 stars out of 5.

Good book. Very insightful. Interesting look from a different perspective. Gets a little repetitive towards the end.

Dec 17, 2012
  • cpena809 rated this: 5 stars out of 5.

This book was great! I love it! Blink was also another really good book...

Nov 19, 2012
  • zipread rated this: 4 stars out of 5.

The Tipping Point: How Little Things Can Make a Big Difference --- by Malcolm Gladwell. In 1990, just a short while after Toyota had introduced its premium class Lexus, the company faced a couple of problems which would entail a vehicle recall. Normally, this kind of event would generate the kind of adverse publicity no car maker would want to face. Yet Toyota was able to turn this recall into a marketing coup. After the 1999 shooting rampage by two disaffected students at Columbine School in Colorado, the US was faced with a spate of copy-cat shootings. Seasme Street was constructed and refined using the book’s principles. The phenomenally successful marketing of Airewalk sports shoes, at first to Skateboarders and later to a broader public are all neatly explained and accounted for.
The Tipping Point is well written and a pleasure to read. I’m sure you will often find yourself nodding in agreement with what the book has to say. Refreshing and insightful.

Oct 01, 2012
  • wooknight rated this: 4.5 stars out of 5.

A Must read for anybody who wants to understand social networks and Graph Theory though Gladwell makes it much more entertaining than CS201

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Jun 20, 2014
  • mauve_dove_8 rated this: 4 stars out of 5.

mauve_dove_8 thinks this title is suitable for 16 years and over

Jan 11, 2013

yayahuo thinks this title is suitable for between the ages of 11 and 99


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Aug 31, 2012
  • nadian rated this: 3.5 stars out of 5.

"What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behaviour or beliefs in the face of the right kind of impetus. This, too, contradicts some of the most ingrained assumptions we hold about ourselves and each other. We like to think that who we are and how we act is something permanently set by our genes and our temperament...We are actually powerfully influence by our surroudings, our immediate context, and the personalities of those around us." pg 258-259

May 01, 2011

''The Tipping Point,'' by Malcolm Gladwell, is a lively, timely and engaging study of fads. Some of those he writes about fit snugly into the long tradition of crowd behavior: out-of-fashion Hush Puppies resurged into popularity in 1994 and '95; teenagers, despite repeated health warnings, continue to smoke and in the past few years have been doing so in increasing numbers; and in 1998 a book called ''Divine Secrets of the Ya-Ya Sisterhood'' reached a sales mark of two and a half million copies. Some of the other phenomena analyzed by Gladwell are a bit more unusual, including the decline in crime in New York City that began under Mayor Rudolph W. Giuliani. But all of them can be taken as examples of how unpredictable people can be when they find themselves in the throes of doing what everyone else is doing at the same time. - The New York Times


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