So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There's just one catch: You need $100,000 to finance your dreams, and your checking account has barely enough to cover next month's rent. Enter Kickstarter - a phenomenal "crowdfunding" website launched in 2009 that brings venture capital to the masses. On Kickstarter, it's not uncommon for folks to raise $50,000, $100,000, $250,000, or even millions! Want a piece of the action? In The Kickstarter Handbook , business writer Don Steinberg interviews dozens of people who have -- no kidding -- raised at least $100,000 on Kickstarter. You'll learn all the strategies of an effective Kickstarter campaign. You'll learn the perils and pitfalls that have dashed many a dream. And you'll learn what to do in the event of a best-case scenario - when your product goes viral and suddenly the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here's how to be one of them. From the Trade Paperback edition.
Steinberg, Don, 1962-
The Kickstarter handbook
real-life crowdfunding success stories
Philadelphia, Pa. :, Quirk Books,, c2012
223 p. :,ill. ;,21 cm
Introduction: what is Kickstarter
Are you ready for this?
Choosing your magic number
Pledges and rewards
How long will this be going on?
Lights, camera, action
Build the buzz
The finishing kick
After the loving: tales of fulfillment
Learning from failure
Resources and kickstarter alternatives
Branch Call Number:
HG177 .S74 2012x